SEO Content Creation – Write for Humans; Optimise for Machines

SEO Content Creation – Write for Humans; Optimise for Machines

Creating online SEO content for platforms such as blogs, social media, and websites is a true art form. A content creator must have great attention to detail, know how to write engaging material, and also understand the importance of machine optimisation. A writer’s content must excite and interest the audience, but it must also be optimised so that search engines can index it. Striking a balance between creative flair and SEO takes time and skill. These skills are essential for SEO content marketing purposes in today’s search engine-driven online world.

Simply creating well-written content could engage users, but fail to register highly with search engines. Alternatively, creating content that is packed full of keywords could help boost rankings for your SEO and content marketing, but users may find said content illegible and confusing. To generate high-quality online content, you must be able to write for humans and optimise for machines. In the below paragraphs, we take a look at how to achieve this balance when creating content.


How to Create Content that is Suitable for Humans

Writing for humans is simple. In short, you must write fantastic content that your audience will find interesting and engaging. Your content should achieve the following:

– Be factually correct and not misleading
– Be relevant to your business/subject
– Provide your audience with something tangible they can benefit from
– Answer common questions your audience may ask


How to then SEO that content for machines


Whilst writing for humans can help improve organic SEO, optimising that writing can give you a further boost. Optimising content for machines will ensure that a search engine such as Google can crawl your content and understand it from a technical perspective. No matter how well written your marketing content is, if it is not optimised for machines, it will ultimately fall short and search engine bots will find it difficult to index your material. The following are some simple ways you can optimise your content:


Make regular use of headings

Headings are a great way to structure content and also look favourable to search engines. Always start content with a H1 heading, and then follow up with H2 and H3 sub-headings respectively. Ensure that the correct HTML tags are used and that the headings are formatted differently to clearly break up your text (consider using a bold text or a different colour and larger font size).

Make use of HTML tags and URLs

Using the correct HTML tags within your content also looks favourable to search engines. As mentioned above, use HTML header tags for headings and subheadings, but also use META tags such as title and description tags. These tags give context to your content and also help a search engine structure your text easily. Including URL’s within your text can also improve your SEO and give your marketing content authority (providing the URL’s are from reputable sources).


Ensure your content is clean and W3C compliant

Copyright infringement and illegal material are both things that search engines frown upon. Ensure your content is original, and that it doesn’t contain anything that breaks the law. Furthermore, ensure that your content uses organised HTML and CSS code that complies to official W3C standards. If your HTML code is compliant, search engines can then index it with no issue.

As you can see, there is a clear difference between writing for humans and optimising for machines – knowing the difference and putting both methods into practice will push your content marketing to the next level.

By | 2018-07-09T12:02:47+00:00 July 9th, 2018|blog|11 Comments


  1. Rachel September 1, 2018 at 10:10 am - Reply

    This is an awesome platform for content creation and has helped me comfortably create contents for my blog. It provided user engaging and interesting reads for my audience. The contents created by this platform unlike many other platforms or apps helps with strategic keywords in order to help your site rank.

  2. Lucas September 1, 2018 at 10:37 pm - Reply

    This is obviously one of the best platforms out there for content creation and most importantly very ideal in optimizing your contents for search engines.

  3. Kendall September 1, 2018 at 10:39 pm - Reply

    This post was really helpful. Now I know how to go about SEO for my blog. Before now, I never really knew how to optimize contents for my search engine and using headings in order to properly structure my content. I would try it out and get back to give a feedback.

  4. Matt September 2, 2018 at 10:23 am - Reply

    I own a website and have hired some people for my contents but they never really do justice with the provided keywords. I think the reason why my content don’t rank are because they don’t pass copyscape test. Most of my content so far have been appeasing for readers but failed in being optimized for machines. Any ideas on how to get original content would be appreciated.

    • Your Content Creator September 4, 2018 at 9:59 am - Reply

      Hi Matt. Copyscape is very good for checking for plagiarism. We make sure every single piece we write is original and free from plagiarism.

  5. Francesca September 2, 2018 at 10:31 am - Reply

    Thank you very much for this post as it has been very helpful for me. I am new to SEO and would like to have access to more information as to how I can effectively rank my site and optimize for search engines. I have a little idea but will need more hints before I start out.

  6. Windy September 2, 2018 at 10:33 am - Reply

    Great piece of article here. It is easier said than done. I find it very difficult in order to breach the thin line between exciting and getting the audience interested and at the same time optimizing so that search engine can optimize it. I won’t mind another article with more details.

  7. Vicky September 2, 2018 at 10:35 am - Reply

    What’s the best way to use the html tags in a blog content? I have tried using it but I just end up disrupting my content

    • Your Content Creator September 4, 2018 at 9:53 am - Reply

      Hi Vicky. Are you using WordPress for your blog?

  8. Catherine September 2, 2018 at 10:52 am - Reply

    This article is a life saver. I have been relying on organic search engine optimization so far but I always knew I could get more. I tried out the indicated steps and my blog now has a facelift.

  9. Matthew September 2, 2018 at 10:54 am - Reply

    Thanks, this is just the long awaited answer I have been searching for. Now I don’t need to bother anymore about how to optimize and get good contents for my website.

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